Sample deck

See what a strong seed deck looks like.

ACME Corp is a fictional B2B startup with a real deck. Sixteen slides, built to the standard investors apply, with the reasoning behind each choice.

All company names and financials are fictional.

We built ACME Corp from scratch, a fictional procurement intelligence company, using the same framework most investors apply when evaluating real startups. The result is a seed deck that says clearly what the company is, how far along it is, and what it is asking for.

Use it as a reference. Study the structure. Steal the framing. Then build your own with our deck template.

Problem framing

One page. One economic truth.

No jargon. The problem slide earns attention in under 30 seconds. See how the framing is built.

Traction

Shown correctly.

$280K ARR, 9 customers, 3× QoQ, presented in a way that builds conviction without overselling.

Market size

Passes the smell test.

TAM/SAM/SOM broken down with sourced methodology, not a top-down guess.

The ask

Tied to milestones.

$2M seed round with specific milestones and a 24-month runway plan. No vague "to grow the business."

Team slide

Backgrounds that match the problem.

Two founders. Relevant backgrounds. No fluff, no padding, no advisor overload.

System architecture

Boxes and arrows that earn trust.

A technical diagram that communicates "this is built" without requiring the reader to be an engineer.

01 Cover
02 The Problem
03 Why Now
04 The Solution
05 How It Works
06 Traction
07 Customers
08 Market Size
09 Platform Vision
10 Business Model
11 Go-to-Market
12 Competition
13 Team
14 Financial Projections
15 Risks & Mitigations
16 The Ask

ACME Corp, its founders, all financial figures, and all customer references are entirely fictional. For educational purposes only.