How CherryPitch Works
CherryPitch is not built to help investors find deals. It is built to help founders find the right investors. That distinction is the foundation of everything we do.
Most fundraising tools serve both sides of the table. They aggregate deal flow, surface founders to investors, and measure success by how many connections they create. CherryPitch measures success by how many of those connections were the right ones.
The principle
Fundraising runs on time. Every founder has a window to close a round, and every conversation in that window is either moving the raise forward or not. The most common reason a raise loses momentum is pitching investors who were never going to say yes because the fit was wrong before the first email was sent.
Knowing which investors are right for a specific deck, before any outreach begins, changes what a raise looks like. It replaces volume with precision. It replaces weeks of outreach that goes nowhere with a curated list where every conversation has a reason to happen.
That is what CherryPitch delivers. Not more investors to contact. The right investors, identified before the first pitch goes out.
What we evaluate
CherryPitch reads pitch decks the way investors do. Not to score them against a generic rubric. To understand what they are actually saying: the stage they are communicating, the scope they are claiming, the risk profile they are projecting.
Those signals are matched against investor theses, stage preferences, sector focus, and investment history. Every match comes with reasoning expressed in the language investors use, so founders approach each conversation knowing exactly why it belongs on their calendar.
We do not surface every possible investor. We surface the ones whose logic aligns with what a specific deck is actually communicating. That is the difference between access and intelligence.
Who built this and why
CherryPitch was built by Kursat Hosel, a serial entrepreneur and angel investor who has assessed hundreds of pitch decks from both sides of the table.
As a founder, he experienced what every founder experiences: a process that rewards networks over merit and relationships over readiness. As an angel investor, he saw the other side: how investors think, what they look for, and how quickly they decide based on signals that most founders do not know they are sending.
CherryPitch was built to give founders access to that perspective before they pitch. Not because the fundraising process is broken. Because founders who understand how investors read their deck go into every conversation with a genuine advantage.
A founding decision
CherryPitch does not share founder data with investors. It does not surface decks to investors without founder consent. It does not aggregate deal flow or operate as a discovery tool for the other side of the table.
Every feature in the product serves one direction: from CherryPitch to the founder. The intelligence flows to the person raising, not to the person investing.
That is not a feature. It is a founding decision.