Fundraising Intelligence Research
CherryPitch analyzes pitch decks and investor matching patterns across thousands of raises. This research program publishes aggregate findings from that dataset, updated quarterly. All data is anonymized and aggregate. No individual founder or deck is identified.
What Pre-Seed Pitch Decks Actually Signal to Investors
Precision beats maximization
Decks that make bold claims on every investor criteria at once matched fewer investors than decks that were specific on some and measured on others. Getting the calibration right matters more than pushing everything to its maximum.
Read the full finding →First uploads: 48% match no investors
Early-stage investors fund clear bets described precisely. When a deck tries to say too much, it ends up speaking to no investor specifically enough to move them.
Read the full finding →Founders who iterate see a dramatic improvement in match quality
The share of high-quality matches grew from less than 1 in 10 on first uploads to more than 6 in 10 on final versions. 94% of founders who iterated improved.
Read the full finding →Previous Reports
Apr 2026 What Pre-Seed Pitch Decks Actually Signal to InvestorsThe next report will include investor response rate and meeting conversion data. Expected publication: July 2026.